March 4, 2025
(New Generation Africa – March 1st, 2025)-Darkhorse AI and New Gen Africa (NGA) partner to provide its first teams, academies and technical staff with data analytics and first-of-its-kind AI.
Darkhorse AI and New Gen Africa: A Transformative Partnership in African Football Data
Analytics
In today’s rapidly evolving digital landscape, organizations are increasingly relying on
data-driven insights to fuel their decision-making processes, streamline operations, and
maintain a competitive edge. A standout collaboration in this arena is the strategic partnership
between Darkhorse AI, a leader in artificial intelligence and machine learning, and New Gen
Africa, a forward-thinking organization focused on driving innovation and technological growth,
in efforts to increase the identification of talented footballers in Africa. New Gen Africa currently
has first teams and academies in Cameroon, Gambia, Ghana, Nigeria, and Senegal. The
growing network is in discussions with potential partnerships in South Sudan, Sierra Leone, and
Ivory Coast.
Darkhorse AI: Redefining Data Analytics with Artificial Intelligence to
support player development and talent identification
Darkhorse AI has established itself as a key player in AI and machine learning in the sports
landscape. Specializing in advanced data analytics, the company offers a wide range of
services designed to help football (soccer) clubs make better, faster decisions by leveraging the
power of AI and machine learning algorithms. With a focus on predictive analytics, automation,
and real-time data processing, Darkhorse AI helps technical staff unlock insights from vast
amounts of structured and unstructured data coupled with metrics associated with high
performance.
“At DarkHorse AI, we believe that talent knows no borders. Our mission is to give hope to
players in Africa and beyond by leveraging AI and predictive analytics to objectively identify and
compare players on a global scale. By breaking down barriers and providing data-driven
insights, we are creating a pathway for undiscovered talent to be seen, evaluated, and given the
opportunities they deserve.”
— Billy Brush, Founder & CEO, DarkHorse AI
One of Darkhorse AI’s core strengths lies in its ability to create lists of successful actions and
unsuccessful actions connected to the performance indicator for a player or as a team. It utilizes
digital video to analyze the actions by tracked participants. New Gen Africa already has a
partnership with Veo Technologies, and coupling the two technologies allows the organization
and its leadership to share match footage within 48 hours of the contest coupled with data
analysis. These two elements allow New Gen Africa to share its top talents in a way that has
never happened before.
“We are thrilled that we have been able to create partnerships with both
Darkhorse AI and Veo. These forward-thinking technology companies allow us to bring more
transparency and increase the visibility of talented footballers in Africa”
Stated Managing Partner Steve Freeman.
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